Whenever I get a bad reviewer, I imagine him as either a obnoxious male graduate student or some idiot male professor who doesn’t know anything and doesn’t think he needs to find out because he hasn’t so far in his career. And he’s rude because he’s got Dunning-Kruger syndrome and has been able to get away with it.
Good reviewers are always female in my head. They give useful feedback and help to improve the paper. They’re polite and professional. (Because, of course, as a woman, you have to be or you get labeled emotional and unprofessional. Men get excused, “that’s just the way [bigname] is.”)
Chances are the majority of the reviewers I get are one gender, but I want to not just say, “he” all the time when referring to one of the other, even in my brain. And with “ze” it’s difficult to tell reviewer #1 apart from reviewer #3. So rather than assigning random genders, I use this mnemonic.
Do you have mental images of the people who give you feedback? What do they look like?